The motif of the promotional film: "The new Caddy 5 as a taxi for the first time".

Volkswagen introduced a new model in its existing "Caddy" vehicle series, thus discontinuing production of the "old" Caddy. At the time the commercial was produced, this car was one of the first vehicles to be delivered throughout Germany, primarily as a taxi. This gave the client the opportunity to market the event in exactly the same way. The slogan of the promotional film was to be particularly new and modern. For this purpose, a short script was written and the musical direction was set. The shooting time was set to one day due to the limited availability of the taxi. The result was a short and crisp advertising film for "TAXI Euskirchen". The special thing about this project is that it was realised within one week. 

Production time: 1 week