2022-10-06

The Ad for DML Underfloor Heating is ready

The production of the promotional film for "DML - Underfloor Heating" has been completed and the film is now available.

During this time, work was done on the script from the initial brainstorming to the finishing touches. The voice-over was developed, the style was determined and the rhythm was defined according to the client's initial music wishes. Then a storyboard and an implementation script were created (comparison: script, voice-over & storyboard). After that, the coordination of the shooting days took place, and the client's main concern was the appearance of the subject.

We accompanied the process of laying the screed on film, starting with the milling of a pattern to the laying of the heating pipes and their connection to the heating system. In the process, we had the opportunity to stage the company's employees. This was followed by post-production, where special attention was paid to modern and contemporary editing. The script and the storyboard served as aids. Various pieces of music according to the client's preferences were tried out and a certain music was agreed upon. At the same time, the voice-over was recorded by an advertising speaker who was given precise instructions on certain text passages to suit the staging of the film. This completed the rough cut.

After the individual elements were linked together, the client had the opportunity to describe his first impression and communicate any desired changes. Afterwards, the finishing touches were made.

The client's change requests were implemented, the transitions between scenes were retuned, the rhythm of the editing was adjusted and finally the effects were refined. The post-production was completed with the creation of a sound backdrop and the addition of a cinematic look through colour grading.